Benefits of glass door merchandisers

Glass door merchandisers are some of the most versatile and stylish chilled storage solutions available to retailers. A merchandiser allows customers to quickly browse and select products, while keeping perishable items at a safe and consistent temperature.

Their excellent storage capacity makes them ideal to showcase many types of chilled food and drink products in any retail setting, from supermarkets to cafes, pubs or corner shops.

Available in a range of sizes, they’re the perfect way to maximise sales and revenue, while also increasing efficiency in your business operations.

TEFCOLD’s Atom Maxi range provides a competitively priced solution to introduce chilled produce to your customers whilst maximising your product sales. Here’s why…

Visual appeal

There is no question that a glass door merchandiser will significantly enhance product visibility, enticing customers over to easily view a wide product range and increasing the likelihood of impulse buys.

Consider a customer who is popping in on their lunch break, looking to quickly find something to eat before they head back to the office. Rather than walk through the aisles looking for inspiration, they can conveniently see their options in one place, perhaps also being tempted by an extra snack or drink that’s strategically placed alongside their chosen lunch option.

Merchandisers from our Atom Maxi range feature white or black interiors, bright LED lighting, frameless edges and a canopy-less design to allow clear visibility, so your customers can always view the full range of products stocked within it.

These features also make Atoms more aesthetically pleasing than more traditionally-designed commercial fridges, fitting attractively into all retail spaces and enhancing the overall look and feel of your shop, café or deli. Coming in a range of sizes and with two colour choices, there’s an option to suit all spaces.

Energy efficiency 

Rising energy costs, along with consumers’ increased awareness of environmental issues, means that many retailers are looking for ways to reduce their energy consumption while also becoming more environmentally conscious in their day-to-day operations.

A significant benefit of merchandisers in our Atom Maxi range is their excellent energy efficiency.

In 2021, new energy ratings came into force to take account of the considerable advances that have been made in energy saving technology. As a result, many commercial fridges previously rated A are now classed as category C or D, with very few models falling into the top categories.

Atom merchandisers fall into in the rare category of models that are A/B rated, meaning that they are amongst the most energy efficient options currently available to retailers. Energy saving features include low emission glass, LED lighting and self-closing doors which make it easier to hold a consistent temperature, saving energy and importantly, maintaining a safe temperature for your perishable products.

Investing in a merchandiser such as this will mean the potential to increase energy efficiency and reduce current costs to your business is enormous.

Product organisation

One of the key benefits of a glass door merchandiser is its large storage capacity. It’s ability to hold a wide range of different products means that you can appeal to many different tastes in one display. In addition, the ability to change the level and position of the shelves enables different types of products to be displayed within the same unit.

As all retailers know, when products are clearly and attractively displayed to customers, they’re more likely to be purchased; including higher-value items that might not have been considered otherwise. This is especially true when a glass door merchandiser is strategically positioned near the store entrance or the checkout area.

A merchandiser will also help your retail staff to easily see what needs restocking, and to regularly check that the display is clean, tidy, and visually appealing for customers.

Investing in a merchandiser will ultimately mean a noticeable increase in product sales and revenue for your business.

Versatility

A well-displayed merchandiser can showcase a vast array of products in a wide range of retail outlets, from large supermarkets to small grocery stores, cafes, delis; the opportunities are far reaching.

Available in several sizes, Atom Maxi merchandisers can be adapted to the type of retail setting, as well as the space within it. So even if there is only a small area available for a unit, it is still possible to find a merchandiser that fits.

The beauty of a glass door merchandiser is its flexible shelving options allow different product categories to be displayed alongside each other, increasing the chances of complementary purchases. Drinks, snacks, meat, fruit and vegetables, or any perishable product that requires refrigeration, are all suitable for glass door merchandisers.

Adaptable shelving and digital temperature controls also make it easy to regularly change the products displayed to customers. This will enable you to quicky respond to changes in customer demand, retain the interest of repeat customers and display any new ranges that come into stock.

How can TEFCOLD help?

Glass door merchandisers are a great option for retailers wanting to increase sales and revenue, while also reducing costs and improving the overall look and feel of their store.

With sizes to fit all spaces and versatile options for product display, glass door merchandisers are worth serious consideration as a valuable investment for any retail space.

To find out more about TEFCOLD’s Atom range and how they can benefit your business, drop us a line at sales@tefcold.co.uk or give us a call on 01332 850090. We’d love to hear from you.