How to maximise your festive food and drinks displays

There’s nothing more magical than walking down store aisles decorated with the most beautiful festive lights and decorations. Christmas is a special time of the year for consumers, but it’s also a great time for businesses to showcase their wares and make good profit. Once you can create the right festive atmosphere in your convenience store, it will be where all the Christmas shoppers will want to shop.

But where does it all start? Most importantly, how do you know which products or items in your display will inform potential customers about the type of products you sell in your store?

Here’s how to use your festive displays to catch their attention:

Showcase well-known brands and any special offers

Most festive food and drinks are typically displayed on either display shelves or supermarket display fridges. Where you place these units is extremely important, especially when you want to attract the right target market to your store.

Stock your shop with well-known brands that your target market is familiar with. Not only will this make them return to your shop but also, having mainstream products can widen your target group.

Another thing you must do is announce any deals or special offers. People would love to purchase a deal instead of a regular item, and there’s no better time than the festive season to give them a treat. You can use strategies like buy one get one free, discounted rates and even special winter sales.

Use good lighting

Your store’s lighting system can make a serious impact on your sales. While it’s good for showcasing your products, it also helps to create a particular atmosphere for your store. Consider including some Christmas lights during this festive season but ensure this doesn’t take away the attention from your products. Instead, your lighting should make it appear more appealing and make your store more visible.

Different lighting options, like fairy lights or ambient lights, can make a difference. It can also improve your customers’ mood and make them feel more comfortable shopping in your store.

Another great way to help your display fridges stand out is to make the most of their internal lighting options. Many of our convenience store display fridges come with integrated LED lighting which can be configured to suit your needs. But you must strategically select the best colour temperature depending on the products in your fridge, to make your products look more appealing  by complementing their colour.

Additionally, it would help if you considered your lighting system’s intensity. High-intensity settings are excellent for making your products more visible, whereas lower settings help preserve the freshness of your products. The goal is to find the perfect balance of intensity level that keeps your products fresh and attractive.

Ensure all best-selling products are visible

One of the best ways to increase sales this festive season is to increase your products’ visibility, especially those that generate faster and higher sales. Fortunately, there are several strategies you can adopt to make your most popular products stand out and attract customers.

Your first task should be to make your shop visually appealing.

You can place eye-catching signage over your display stands and commercial multidecks to help customers know that you sell that particular brand or product.

You should also do some talking to help customers know more about your best-selling products. But you need to do some homework on the product and its benefits and how you communicate these to your customers.

Make sure your products are easily accessible & restocked frequently

You might have all the products your customers need in your store. But, but if they are difficult to reach or move around, your store is limited, it might turn your shoppers off, and you would lose out on a lot of potential profit.

Moving comfortably while shopping with others is a top requirement for most shoppers. Although festive shopping typically attracts larger crowds, you must keep your customers’ comfort in mind.

You must also ensure that your products are easy to reach or that you have assistants to help customers who can’t reach top-shelf items. Additionally, you must restock your products as regularly as possible. Some items, like drinks, sell out faster than others. So, you might have to restock your convenience store display fridges more regularly.

Know your audience

If you own a supermarket or convenience store, you can put your best and most expensive festive products on your main display stands. But before you do so, you must ask yourself if that’s what your usual target market wants and if it interests them or even meets their budget. This Christmas, are most of your customers looking for something exclusive or affordable festive items, or simply everyday practical items?

The best thing to do is to strike a good balance between exclusive and mainstream. For example, you can stock your commercial drinks fridges with some seasonal products that are bound to sell, like eggnog or bubbly. But, don’t forget to stock it with the usual soft drinks and other common beverages your regular customer’s purchase.

Tefcold has years of experience providing supermarkets and convenience stores with the best commercial refrigeration displays from top worldwide manufacturers. No matter your budget and shop size, we can find the best commercial refrigerator for your business and ensure that it gets you in quick time.