What are supermarket display freezers?

A supermarket display freezer does it all. It keeps frozen food at its optimal temperature while displaying it to your store’s customers. In other words, the contents are held safe and tasty and maintain their intended textures, all while shoppers admire their branding and reach in to purchase them.

Display freezers could hold any frozen food products, such as ice cream, frozen meat, frozen vegetables, oven chips and so on.

In this blog, we’ll discuss supermarket display freezers and how they positively impact your business’s sales.

Types of supermarket display freezers

You’ll come across three main types of supermarket display freezers: upright, chest, and island.

• Upright freezers are the most common type of display freezer found in supermarkets. These freezers have a vertical design, with multiple shelves or drawers allowing easy access to frozen products. Upright display freezers are the most popular choice because they can store the most products in an aesthetically pleasing, easy-to-reach place.
• Chest freezers, on the other hand, are horizontally designed and provide a larger storage space for frozen products. Customers open the tops and reach in to grab the items of their choice. Chest display freezers are the most energy-efficient, but they take up a lot of floor space.
• Finally, island freezers are large, open-top freezers that can hold a large volume of frozen products and are ideal for displaying products in the middle of the store. Without a lid, island display freezers are clearly the least energy-efficient option, but they draw a customer’s eye like nothing else, making them brilliant for impulse purchases.

Use in supermarkets

So, you’re thinking about rearranging or purchasing a new display freezer. This involves moving your shelves, fridges and freezers around. But it begs the question: what’s the optimal position for a display freezer?

In most supermarkets, display freezers are positioned at the rear of the store as one of the last things a customer would walk past. This has two benefits:

1. Frozen products won’t thaw so much if a customer purchases them last instead of first.
2. Some customers may be more likely to impulse-buy produce at the end of their shopping trip.

Having said that, the best place for a display in your supermarket could depend on the layout, average shopper profile, and electrical outlet availability. Of course, other factors also play a part. For instance, if your store is well-known for its ice cream, consider positioning a display freezer in a more visible location.

Advantages for supermarkets

There are several benefits to using supermarket display freezers:

1. Display freezers allow supermarkets to display a broader range of products. As a result, it’s easier for a customer to find what they need.
2. Display freezers provide excellent product visibility, making them more attractive to customers and increasing sales. While this, too, aids a customer in finding their products, it also promotes noticing a product they’ve forgotten to write on their shopping list. In other words, display freezers drive impulse purchases and increase sales.
3. The size, shelving and setups of display freezers make them highly efficient uses of space. As a supermarket, you can store a large volume of frozen products in a relatively small square footage.

In contrast, a closed-front freezer may let you store many products, but customers won’t see them. Even if marketed carefully, you’ll notice lower sales thanks to a lack of impulse purchases. As such, it’s always worth spending a little extra to purchase display freezers for the customer-facing areas of your supermarket.

Key features of supermarket display freezers

When purchasing a display freezer, there are several key features to consider:

1. Aesthetics are first impressions. And when it comes to marketing, first impressions can make all the difference. Choose a design that matches your brand and encourages customers to take a closer look.
2. Good models should have digital temperature controls to ensure products are stored at optimal temperatures.
3. Lighting is an important feature, as it helps to showcase the products and make them more appealing to customers.
4. Think about the size. Most display freezers are available in various sizes (widths, depths and heights). The best model for your supermarket will fit snugly in the space available.
5. Think about energy efficiency. You’ll be leaving your display freezer switched on 24/7. The less impact it has on your electricity bill and the environment, the better.

Let TEFCOLD help you find your new display freezer

Supermarket display freezers are an essential tool for supermarkets. Think of them as investments that, applied correctly, significantly impact sales and customer experience.

TEFCOLD designs and builds display freezers to ensure they’re optimal for your business. Please feel free to browse through our selection of display freezers.

The Galaxy+ GPF showcases all that’s best about a TEFCOLD display freezer. With self-closing, triple-glazed doors, auto-defrost, adjustable wire shelves and fully automatic, fan-assisted cooling, it makes your life much easier by optimising interior temperatures, storing produce safely, and all the while looking pretty great.

For more information on TEFCOLD’s display freezers and how we can help your supermarket invest in its future, please don’t hesitate to reach out through the Live Chat. We’re always excited to meet new entrepreneurs and walk you through our range of models. All our online chats are entirely obligation-free and come at no cost.