How to maximise your frozen displays with glass-lid chest freezers

Finding effective ways to display frozen goods has long been a difficult challenge.

But not any longer, with our latest product the TEFCOLD MTF Mini.

This uniquely designed display freezer has been engineered to integrate with the TEFCOLD NIC-SCEB range, providing an efficient way to showcase your frozen produce.

As with all TEFCOLD products, you can be reassured that when you choose a commercial freezer unit from us, you’re investing in a high-quality item that will bring value and revenue to your business for many years to come.

This unique combination will help to combat the challenges faced in stocking and showcasing frozen goods. Here’s how…

Promote your frozen range with an incredible display freezer

Many businesses have an excellent range of frozen products, often alongside their fresh equivalents. Frozen products can be extremely popular with customers, for example in farm shops where home-cooked meals are available in both fresh or frozen ranges. There are many benefits to frozen food, such as maintaining the quality and freshness of the products and giving an easy option for weekday evening meals for busy families.

The main problem with promoting frozen products is that many retail outlets use chest freezers, which can be hard to see inside, can be easily muddled up, and make it more of a challenge for the customer to find out what is available. Having an eye-level display, with useful shelving gives you an excellent way to showcase your range.

Ith the right refrigeration, you can carefully create an attractive display showing the range of frozen goods that you offer, and keep restocking your display freezer from your main chest freezer below. The TEFCOLD MTF Mini is designed for this purpose. It helps improve the customer experience, giving them an easy-to-access shopping experience to encourage impulse buys. It also ensures the main chest freezer will remain organised, allowing you to easily keep track of the stock levels and use-by dates.

Combine and conquer with our integrated freezer range

The TEFCOLD MTF Mini has been specifically designed to integrate with the TEFCOLD NIC-SCEB range. The display freezer is designed to show what’s available, while the bulk of the storage is available in the glass-topped freezer below. This integration provides the best of both worlds for your business, a display freezer for promotion, with a well-engineered chest freezer that provides an excellent amount of storage space for the footprint it requires. When you come to TEFCOLD, you can rest assured that you’re investing in good-quality commercial freezers that have been built to last and are designed to encourage customers to engage and buy.

Optimise your sales with a great display

The TEFCOLD MTF Mini has been cleverly designed to optimise visibility, with strategically placed shelving and excellent lighting. Spending time considering the layout of your display is essential to maximise sales. Consumers are extremely visual, and buying decisions are emotional and instant. Think about what you want to promote the most, do you have a range that you’d like to push? Place those items in the central spot on each side, and then build your display around them. Change your display and test the results, monitor which works best, and find the sweet spot in your display for promoting sales. Make the most of your investment by investing the time in ensuring that you’re maximising your display freezer’s merchandising potential.

Come to TEFCOLD for your commercial freezers

Commercial freezers and fridges are essential components of any food or drink retail business. Refrigeration costs in a smaller retail unit make up an incredible 70% of the energy consumption, so it’s sensible to consider the energy efficiency of your current commercial freezers and fridges. Investing in new units can save you money on your energy bill, as well as increase sales through improved customer-facing design. We have many years of experience working with businesses to help provide them with solutions for their refrigeration needs. Whether you need an urgent replacement for an old unit or want to discuss upgrading your current system, our experienced and helpful team is always on hand to discuss your refrigeration needs.

If you’re struggling to promote your frozen offerings and are looking for a solution, then take a look at our innovative TEFCOLD MTF Mini or call us today on 01332 850090.