Choosing the right commercial pet food freezer

The rise in pet ownership during lockdown has been well-reported. This increase in the number of people sharing their homes with their four-legged friends has seen a corresponding growth of around 22% in the pet food market. This, combined with a growing awareness of improving pets’ diet and nutrition, has increased the demand for frozen raw dog food.

Frozen dog food is free from preservatives and artificial chemicals, making it the go-to choice for today’s discerning dog owner. More and more owners are switching from traditional tinned or bagged dog food to frozen.

As an owner or manager of a pet store, it’s essential to keep abreast of your customers’ demands. Being able to offer a good array of frozen dog food is vital for retaining customers.

Sell your chosen brand with our pet food freezers

Pet owners tend to be brand-savvy. Often, when they switch to frozen raw dog food from biscuits or tins, they will have done their research and will be clear about the brands they want to use. Dogs, like humans, will often like or dislike a certain brand or product and have a brand allegiance. It tends to be quite strong, so make sure you capitalise on this brand loyalty. When you stock a range of brands, it’s good to choose freezers with space for branding, so it’s instantly clear to your customers which brands you stock and in which freezers. Our dog food freezers are designed with the space to brand them effectively as well display the food in an orderly and well-presented way, for easy customer access.

From small independents to large chains

We have a range of different styles and sizes of pet food display and storage freezers. A large chain pet store, with a high customer footfall, may find that their frozen dog food turnover is very fast. Having a range of storage freezers, as well as display freezers, will enable you to manage your stock levels effectively without running out before your next delivery.

Smaller independent pet shops may have a slower stock turnover, and find that one large display freezer, with a small storage freezer for the surplus stock, is sufficient.

We’ve designed our range to suit retailers of all sizes, and ensure you’ll always have the right freezers to store your frozen dog food in

Why choose a TEFCOLD freezer?

When you buy a TEFCOLD freezer for your frozen dog food, you know that you’re investing in a quality item that will benefit your business. With extensive branding options on our pet food freezers, you can promote your business while ensuring your stock remains in optimum condition. Relying on older or unreliable freezers is risky for your business, as your stock will quickly be unusable should your current freezers fail. If you’re maximising your business potential by tapping into the frozen dog food market, don’t lose customers through unreliable freezers. Invest in a TEFCOLD pet food freezer and build long-term relationships with your customers.

Don’t miss out on this growing market

If you already sell frozen dog food, now may be a good time to expand your range. If you’re considering getting another freezer so you can offer a new brand, or simply increase your stock levels, then the best time to do this is today.

This is a growth market and there’s good potential for forward-thinking pet businesses to excel.

We have an excellent range of different types of freezers available here at TEFCOLD. From commercial frozen display units that are easily brandable to promote your store, or the brand of frozen dog food that you are stocking, to storage freezers that ensure your supplies never run low. Whether you’re a small independent pet store taking its first steps into the frozen dog food market or a large pet store chain, we can help. If you require more advice or support to help you choose the best freezer unit for your pet store, call our friendly and experienced team today on 01332 850090.