Open-fronted vs glass door multidecks - what’s the difference?

Choosing a multideck is an important business decision.

A well-designed and engineered multideck will encourage your customers to engage, bringing you increased sales and, ultimately, more profit, leading to a more sustainable business.

Upgrading your multideck, or choosing to add an additional multideck into your retail unit can have many benefits. Modern multidecks are more energy efficient than their older counterparts and they are designed for increased customer engagement.

Older multidecks can be a risk to your business. A breakdown could cause disruption and loss of sales. It’s often more prudent to plan ahead and replace your older multidecks sooner rather than later, giving you time to choose the best replacement, and peace of mind in your commercial refrigeration.

Here at TEFCOLD, we have an extensive range of different styles of commercial refrigeration designed to suit different businesses. Having a good choice is essential for our customers so that you can pick the very best multideck for your business.

We’d always encourage you to consider your current multidecks, and whether they’re bringing value to your business. If you’re struggling to decide which multideck might be best for your business, here’s a rundown on the differences between open-fronted and glass door multidecks.

Benefits of an open-fronted multideck

An open-fronted multideck has many benefits for a busy retail unit, where you don’t want to create any barriers between your customer and your goods. An open-fronted multideck allows people to grab their products and go. No need to grapple with a door, which puts another barrier between your customers and your products.

Open-fronted multidecks are ideal for serving people in a rush or those whose hands are full of other items, and perfect for encouraging impulse buys, or additional sales to existing customers. As one of our well-engineered multidecks, our Galaxy open range brings you all the benefits you’d expect, with strategic lighting, slimline design to maximise visibility, excellent storage space to footprint ratio, clever shelving to optimise your display and space for branding and promotion.

Benefits of a glass door multideck

Glass door multidecks have a slimline frame to optimise visibility through the glass. As we know, buyers are extremely visual, and being able to see items will help encourage impulse buys. Multidecks provide plenty of merchandising space for products, enabling you to offer a good choice to your customers. Glass door multidecks tend to be more energy efficient than the open-fronted ones. However, modern open-fronted multidecks are still vastly more energy efficient than older units.

Which multideck is best for my business?

Choosing the best type of multideck for your business is important. If you’re struggling with deciding which one would suit you best, then our experienced team is always available to help. Spend some time watching your customers and their behaviours. Open-fronted multidecks work extremely well in grab-and-go locations – such as ready-made sandwiches for the hungry lunchtime crowd or those looking for a quick cold drink at the end of a hot day.

Delis or farm shops often choose open-fronted multidecks for packaged cheese, pies, cakes or meat, where reducing any barrier for the customer can help to increase the value of each transaction. Where you locate your open-fronted multideck is also incredibly important, especially if you’re choosing an open-fronted multideck to make the buying experience effortless for your customers. If your open-fronted multideck is in a dark corner of your outlet with poor visibility and limited space, you’ll negate the positive aspects of an open-fronted multideck and reduce its sales potential. Make the most of your open-fronted multideck with a good location.

Come to TEFCOLD for your open-fronted multideck

When you come to TEFCOLD for your open-fronted multideck, you can be confident that you’re choosing a well-designed and expertly-engineered product. You’re choosing an investment for your business, a multideck that will last for many years, giving you reliable refrigeration that brings value to your business. All our multidecks are made using high-quality products and designed to deliver an excellent customer experience. When you come to TEFCOLD, you can be assured that we’re here to help. Whether you need a new open-fronted multideck in a hurry or are planning ahead for a refurbishment, we’ll work with your timescales to support your business. Take a look at our range of open-fronted multidecks or call our experienced and helpful team on 01332 850090.