How to boost your grab and go sales with a commercial multideck

Demand for grab and go products has risen greatly in recent years, as customers juggle the ongoing demands of work, family life and leisure activities.

A well located, visually appealing grab and go display that appeals to a range of tastes can lead to increased sales, greater customer loyalty and a surge in profits.

In this blog post, we’ll explore different strategies you can implement to increase impulse purchases and overall grab and go sales with a commercial multideck fridge.

Optimal multideck placement in high-traffic areas

Placing your multideck in the correct position can have a significant impact on grab and go sales. To do this effectively, you first need to understand your customers; how are they behaving? What’s their motivation? What will encourage them to return to your store?

Often, customers looking for grab and go products are in a hurry. They don’t have time to browse the aisles or search through fridges. It’s crucial to choose a high traffic, high visibility location that minimises time and maximises convenience. This is usually near the entrance, or next to the checkouts.

It’s also important to work out what physical space is available, and what size multideck will give the optimal display space. Measure the area carefully, ensuring you leave space for adequate air flow around the fridge.

TEFCOLD’s Galaxy+ range is made using the latest slimline frames to create an expanded display area, meaning that for the same footprint, you can showcase more products. And with a range of models and sizes available, there’s certain to be one that fits perfectly into your space.

Effective product positioning and merchandising

It’s well-known that carefully thought-out product displays can lead to a surge in sales. Merchandising techniques that highlight your most important products while providing additional options for customers will increase the likelihood of grab and go or impulse buys.

As a rule of thumb, products placed at the centre of a display will be more prominent. New ranges or products that you would like to highlight are particularly suited to this location.

Use cross-merchandising techniques to arrange complementary products around your featured items; a customer looking for a salad, for example, might also be interested in a snack or drink.

Group items according to their size for increased visual appeal, taking care not to cram items in too tightly, as this looks messy and can reduce airflow around your multideck. Models with adjustable shelves, such as those in TEFCOLD’s Galaxy+ range, are particularly useful for displaying items of different sizes alongside each other.

Maintain clean, visually appealing displays

Visually appealing displays are more likely to attract customers’ attention than those that look untidy or disorganised. This is especially true for time-poor customers looking for a quick grab and go purchase.

Additionally, a poorly presented display can give a negative impression of your business. A multideck that appears dirty and unhygienic can cause customers to question the freshness or quality of your products, reducing the likelihood of sales and impacting your reputation in a highly competitive market.

Your staff play a key role in the day-to-day upkeep of your multideck displays. Ensure they know to clean and tidy the displays regularly, wiping away spillages, cleaning the lights and keeping glass doors clear. Products should be regularly restocked and neatly organised using adjustable shelving or baskets.

Galaxy+ multidecks feature frameless, full-vision glass doors as well as vertical and horizontal LED lighting to maximise product visibility, so your customers can clearly view the full range of products within it.

Offer a diverse range of products

In today’s evolving convenience market, many people are looking beyond a standard sandwich and packet of crisps. The grab and go sector is seeing growth in more adventurous options, as well as increased demand for vegan, gluten-free and other dietary based alternatives. In addition, demand can change depending on season; a hearty winter soup might not be as appealing as artisan ice cream in July!  

Offering new, interesting or seasonally appropriate products can help your business stand out from the crowd. A commercial multideck offers a large storage capacity, providing enough space to stock a range of products in one visually appealing display.

Models that enable you to adjust or tilt your shelves provide additional versatility to stock different products, while digital temperature controls allow you to ensure new items are always displayed at the correct temperature. This helps your business stay up to date with seasonal items, new trends or changes in demand which, in turn, can attract new customers as well as encouraging repeat visits.

Implement strategic lighting

Effective lighting plays a central role in attracting customers’ attention to your grab and go ranges. A brightly lit multideck will create an eye-catching display and help customers quickly find the products that meet their needs.

The long-lasting vertical and horizontal LED lighting found in our Galaxy+ models creates a bright, clear display, as well as providing a more energy efficient option, helping your business reduce its energy consumption while boosting sales.

Utilise point-of-sale materials and promotions

Clear point of sale materials can help customers make fast and informed decisions. Customers looking to make a quick purchase will appreciate additional information that signposts products that meet their needs, leaving them satisfied with their shopping experience and potentially leading to repeat visits to your store.

Bright and attractive signage will draw attention to your displays. They’re especially effective when highlighting new ranges that your customers might not be familiar with. Promotions that offer increased value for money can be a crucial factor in the final purchase decision, or could encourage an impulse buy for a product that might have been overlooked.

Some models, such as those in the Galaxy+ range, feature integrated ticket strips. TEFCOLD also offers a customisation service that will enable you to add fully branded, high-quality stickers and banners to your multideck.

How can TEFCOLD HELP?

Investing in a commercial multideck and following some simple techniques can enhance your grab and go sales. It can lead to customer loyalty and increased sales across your ranges.

TEFCOLD offers many different sizes and configurations of multidecks, particularly in our cutting-edge, energy efficient Galaxy+ range.

For expert advice about which options could suit your business needs, don’t hesitate to contact us.