Creating an impressive chilled display

In today’s competitive retail landscape, where customers have countless options, it’s crucial for businesses to go above and beyond in attracting and engaging their target audience.

A well-designed chilled display plays a significant role in achieving this goal. It goes beyond simply presenting products; it creates an immersive environment that appeals to customers’ senses and leaves a lasting impression.

The vibrant colours, well-lit shelves and fresh appeal items make your customers want to reach out and grab them.

This is the power of an impressive chilled display in capturing attention, creating a positive shopping experience and, ultimately, driving sales.

This blog aims to guide you through the art and science of crafting a remarkable chilled display that captivates customers and boosts your business.

We’ll explore various strategies, tips, and best practices to help you make the most out of your chilled display area.

Whether you own a grocery store, deli or bakery, this blog aims to provide you with practical insights and inspiration to create a chilled display that sets you apart from the competition.

By implementing these tips, you’ll be able to create a visually stunning, well-organised and customer-centric chilled display that attracts attention and enhances the overall shopping experience.

So, get ready to unlock the secrets of an impressive chilled display.

Which display fridge is best for me?

People buy with their eyes. If your products are poorly displayed in dark corners, piled up against each other, customers will be far less likely to buy.

People are drawn to good displays; whether you have neatly stacked drinks cans in a small countertop display cabinet beside your till point or an impressive array of artisan cheese on a deli counter, people will be more likely to buy items they can see.

How you arrange the display is also essential. So, consider what works best. If you have displays with different products, shapes and sizes, you need to lay them out attractively and logically. Generally, people like to be able to compare items, so they would expect all the salami to be together, not scattered around amongst the cheese. Spend time standing where your customers will stand so you can see things from their point of view.

When it comes to the best type of display fridge for your store, much depends on what you want to display.

We have an extensive range of display fridges designed to suit different businesses. For example, small countertop display fridges are perfect for shops that are tight on floor space. Or, if you run a bustling store serving many smaller value customers, where speed is of the essence, then the ideal display fridge for you might be an open-fronted multideck to allow your customers to quickly grab their favourite drink.

Think about your business and what would work best for your customers. Not only do we have various designs of display fridges, but each one comes in a range of sizes and colours so you can choose the best display fridge for your business.

Location, location, location

When choosing the best display fridge for your business, think about where to place it. Even if you are replacing an existing unit with a like-for-like one, understanding customer footfall, browsing and buying habits, especially at peak times, is worth it. The location of your display fridge is as important as choosing the suitable display fridge. A display fridge is an investment, an asset that can help to drive sales, increase average customer spend or add another revenue stream to your business. If you have an older display fridge that takes up a great deal of floor space and can only fit in a dark back corner of your shop, then consider upgrading. Our modern display fridges are sleek and space-saving, so even if you only have a small area, you’ll still be able to find the ideal display fridge for your business.

Know your customers

Customer research is essential in building a forward-thinking and sustainable retail business. Customer research doesn’t have to be formal. It can simply be asking your existing customers what they would like. If you’re considering adding a new product line to your business so you can upsell to your existing customers, speak to them. Maybe you have a busy retail unit that attracts a lot of lunchtime traffic from the nearby offices? Ask them whether they want readymade sandwiches or homemade cakes with their drinks and crisps. There are always opportunities within your existing customer base; tapping into that knowledge will be incredibly important for building your business.

How can TEFCOLD help your business to succeed?

We work with many different types of businesses to provide them with solutions to their refrigeration issues. Whether you’re planning to invest in a new commercial display fridge in the coming months, are updating your current units for newer, more energy-efficient models, or need an urgent replacement, we’re here to help. With our focus on superb design and quality engineering, you can be confident that a display fridge from Tefcold will be a good investment for your business for many years to come. Take a look at our range of commercial display fridges, or if you would like more information and advice, please get in touch with our friendly and experienced team. Call us today on 01332 850090.